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Agriculture

Burger King starts its West African conquest from Côte d’Ivoire

Tuesday, 01 December 2015 17:48

(Ecofin Agency) - The renowned American fast-food chain Burger King has chosen Ivory Coast as its starting block for its journey to Africa’s conquest. The company indeed announced it would partner with Servair which will run a 90m2 restaurant in Carrefour’s first mall in sub-Saharan Africa.

With this, Burger King now steps out of its South African cocoon. However, it must highlighted that the fast-food’s decision was driven by factors such as the 9% growth recorded in this country over the past three years, as well the stability it has been experiencing since the 2011 political crisis.

As a proof to the pull of West Africa’s second economy, firms like Heineken or Fnac also opened shop there. According to Servair, Air France-KLM’s in-flight caterer and world’s third largest in-flight caterer, the partnership with Burger King is part of its international development strategy to go beyond airports.

Aaron Akinocho

 
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ECOFIN AGENCY offers a selection of articles translated from AGENCE ECOFIN. Founded in 2011, Agence Ecofin is a leader in Francophone Pan-African economic news, particularly in West and Central Africa. The agency publishes daily news on nine African economic sectors: Public Management, Finance, ICT, Agribusiness, Energy, Mining, Transport & Logistics, Communication, and Training.

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