(Ecofin Agency) - MediaProd, a firm specialized in communication on agriculture and rural development, just launched a Tv project focused on agribusiness. Named Agribusiness T.V, this channel will focus on agricultural entrepreneurship and youth.

Through interviews and stories, the channel will try to understand how these youth became successful, study their business models, unveil the challenges they had to face and overcome, the environment in which they progressed and the opportunities it offers. Though it will try to cover various African countries, the channel will, at first, focus on four countries: Benin, Burkina Faso, Cote d’Ivoire and Cameroon.

The project to which will take part young African professionals from the communication industry will end with a meeting which will take place at the beginning of February. The channel should start activity in April.

Aaron Akinocho