(Ecofin Agency) - In Morocco, Diana Holding has entered the sea products market. The group which up till now was investing in sectors such as agriculture, husbandry or soft drinks, now takes control of Atlantic Sardines Anchovies Tantan (Asat), a subsidiary of El Jabri.

According to the agreement whose amount was not disclosed, Diana Holding will invest in the construction of a sardine-mackerel manufacturing unit in Agadir. Output from this plant will be exported mostly to Europe and USA.

Rita Maria Zniber, who heads this family holding, says the diversification strategy currently adopted by the firm provides it with “great synergies in terms of export and allow it to increase its range of products for international customers”.

Diana Holding announced a few days earlier that it intends to inject 200 million dirham to build a conditioning and export unit of fruits to Berkane in the north of the Kingdom.

Aaron Akinocho