Agriculture

AB InBev seeks Brussels approval for merger with SABMiller

Wednesday, 13 April 2016 16:32

(Ecofin Agency) - Brazilo-Belgian brewer Anheuser-Busch InBev just submitted to the European commission, a list of concessions in the framework of merger with South African SABMiller. The group thus aims to get Brussels’ approval for what will be the biggest overtaking ever in the consumption goods industry, Reuters reports.

In this regard, AB Inbev previously negotiated an agreement with Japanese firm Asahi Holdings selling it SABMiller’s Peroni and Grolsch brands as well all associated assets in Italy, United Kingdom and Holland. Despite the sales conducted to avoid it from being subjected to the anti-trust law, the product of the merger will dominate global brewery market where it will produce one out of three beers consumed.

Will Brussels gives its approval or not? Its answer will be officially given on May 24, 2016.

Aaron Akinocho

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