On February 27, 2018, Mars Egypt, a subsidiary of the US chocolatier Mars launched two new production lines in its West Cairo-based plant in 6^th of October. The inauguration was headed by Tarek Kabil, the minister of industry and foreign trade.

These new facilities valued at EGP750 million ($42.5 million) should allow the company to consolidate Egypt as a major exporter of its flagship products such as Twix chocolate.

According to Ehab Abou Oaf, chairman of Mars’ Wrigley segment for Asia, Australia, Middle-East and Africa, the company’s exports from Egypt should increase to $100 million annually.

For the record, Mars was implanted in Egypt since 2001. It plans to increase its expenses, in the country, to EGP2 billion ($113 million) by the end of 2018.

Espoir Olodo