During a roundtable organized by Facebook with SMEs from Ghana and Nigeria, the social network explained how to reach its target with least possible investment.

According to Facebook, more than 50 million small and medium enterprises worldwide actively use Facebook Pages, on mobile mostly. Among these, 2.5 million invest few dollars to boost visibility and efficiency.

Nunu Ntshingila, Head of Facebook Africa, said: “Africa is home to some of the world’s most vibrant and small businesses, and these enterprises are the backbone of the economy (…) As more and more people turn to smartphones and the web to discover and connect with businesses, Facebook is the best platform for African SMEs to promote their brands”.