Today April 9, Société de limonaderies et basseries d’Afrique (Solibra), subsidiary of the French group Castel, will launch its Vimto drink in glass bottle, on the Ivorian market.

Made of red fruits and spices blend, this drink will be locally produced and packed in 30 cl and 60 cl bottles that will be sold at CFA300 and CFA500, respectively.

With this move, Solibra hopes to secure the red fruits consumption market, mainly targeting young people aged 16-25. By so doing, the company is diversifying its offer and stands out in the Ivorian market where competition in the beer segment remains strong with Brassivoire, a subsidiary of Dutch Heineken.

Let’s recall that Solibra holds two-thirds of the beer market. It achieved a turnover of CFA193 billion at the end of the 2017 fiscal year.

Espoir Olodo