Be it marketing or promotional communication, both involve the sustaining of a relationship with customer that relies on the use of gadgets and gifts. The goal here is to promote one’s company and retain not only its customers but its partners as well. This is the vision shared by the Maurice Communication Marketing (MCM) agency in Cote d’Ivoire.

In regard to these topics, Cote d’Ivoire is going this year, to hold the third edition of the Marketing and Promotional Communication trade fair. Previous editions were held in 2010 and 2011. The trade fair is to be held between the 4^th and 6^th of May 2016 at the Caistab auditorium in Abidjan under the theme “Promotional communication and means of production”.

Corinne Maurice Ouattara, MCM’s director, said the program was organized to “drive companies to give promotion a key position in their communication strategy”. At the event will be present companies specialized in making gadgets and other advertising products. In fact, it has been planned that various designers will proceed to the exhibition of diverse advertising textile products. There are also going to be workshops where participants will be introduced ideas to make their businesses more dynamic.