Visa has committed to offer Moroccan banks its expertise in terms of social network communication. The banking cards multinational just announced through a release that it just organized workshops for all the banks of the kingdom on the “importance of social networks in their communication”.

Based on its own experience, Visa intends to help Moroccan banks develop their digital social communication. “Now that companies are cutting off their expenses in TV communication, thereby targeting digital, teams in charge of this division have considerably been reinforced: It is no more a Community Manager but a real Social Work Team with its distinct strategists and creatives,” says the US-based firm.

Developing a digital communication is strategic considering that, it is less costly yet more efficient, in a context whereby companies are once again reinvesting in their communication after the crisis. “The ratio of communication efficiency to costs definitely favors digital, so does measurable interactivity,” Visa explains. The firm adds that its messages on social networks such as, Facebook, Twitter and Instagram are yielding excellent results particularly with the youth.

”Social networks therefore hold a significant position for banks to tell the public about financial inclusion,” says Mohammed Touhami El Ouazzani, Managing Director Visa Morocco and Francophone Africa.

He believes that digital communication can yield more results in Africa who has a greater growth potential for Internet. “Africa is the continent which will record the highest growth, about 99%, in electronic payments by 2016 (...) Morocco is one of the very first African countries in terms social network users,” Mohammed Touhami El Ouazzani says.