At AfricaCom, Samsung and the South African platform TurnUp announced that they partnered to launch a streaming service. Initially, this service will be available only on Samsung Z series mobile devices.

“Samsung, as the global smartphone leader, is the perfect partner to accelerate not just the streaming platform, but also to reduce barriers to entry across Africa. The 4G enabled Z Series devices are both accessible and affordable, making it a great tool for listening to music and watching videos. We've had a partnership with Samsung for some time and have been working on how we can grow the music industry together. This project is the culmination of many months of work,” said Thabiet Allie, TurnUp Music chief operations officer.

More than a lucrative service, the new streaming platform will also help promote African music.

“Artists earn 70% of revenue for every track downloaded,” Allie added.

Servan Ahougnon