Youtube watch-time in Nigeria increased by 150% in 2016, according to Youtube Partnership Manager for Sub-Saharan Africa, Teju Ajani.

“In 2016, YouTube mobile watch time in Nigeria increased by 150 percent, a proof that Nigerians are spending more time on the platform, and are finding content relevant to them,” she said.

Ajani who disclosed this at the YouTube Brand Partner summit in Lagos, said the video-sharing website continues to be a top video destination for Nigerians who want to share and watch the most viral local and global videos. According to her, worldwide, close to 60% of YouTube’s monthly watch-time were from mobile devices while the remaining 40% were from either computers or other immobile devices.

“Mobile is playing a big role in driving online video consumption. The more people get access to low-cost smartphones and data price continues to drop, online video consumption in Nigeria will continue to rise. Brands should connect, inspire and entertain more on YouTube,” Ajani stated.

She urged business owners using the platform to advertise their products to always abide by the terms and conditions associated with it.

Anita Fatunji