In Morocco, Adlive Network is a new web app for digital communication actors such as agencies, online media and advertisers. Via this application, these individuals or groups can meet and work together. The platform can be used to purchase a spot on digital media or to manage advertising campaigns on various channels (local platforms, social media, web, ect.).

Mostly, the platform is opened to medium, small (SMEs) and very small enterprises which are able to manage their digital media strategy.

Adlive Network was developed by Hammad Benjellounold’s start-up. “The goal here is to gather the various actors of the digital media industry and provide them with an automated, simple and efficient mean of working as a group,” the young entrepreneur told Moroccan newspapers “Les ÉCO”. At least 300 Moroccan websites are on the platform.

Hammad Benjelloun believes it is time for Morocco to take part in the global technological revolution. “While Morocco is going through digital transition, actors of the media industry keep traditionally handling the operational aspect of digital campaigns; due to this, operational costs increase and productivity considerably degrades,” he said.

“We do not rely on a business model which is based on fee-deducting. Therefore, we are not competing with digital agencies, or with digital management. We only provide them with technological added value to help them better manage their digital media campaign,” said Hammad Benjelloun explaining that his business model was different from digital managements.