In Africa, all Pizza Hut restaurants are from now on going to have digital dynamic panel on which the menus will be displayed. These restaurants are part of the American Fast-Food chain Pizza Hut which just entered into a contract with South African agency Moving Tactics for its services in digital advertising.

American Pizza Hut returns to South Africa after six years of absence. The restaurant chain rapidly spread throughout the country and counts today 21 operational establishments. 80 more are to come in 2016.

“We needed a digital panel system which would meet the high standards of our international team,” Director General Pizza Hut SA, Randall Blackford says.

In addition to him, Chris Day, Director General Tactics Moving, highlights the importance of digital panels for a fast-food saying: “In the rapid restoration industry, prices as well as promotions of products constantly need to be updated as they are revised. Our customers thus need easy-to-use and efficient management tools. Our X2O Media platform allows prices updating in just a few minutes in all our sales points for a specific region. The restaurants chain will therefore be able to control products’ prices in all branches, manage promotions more efficiently, thereby preserving customers’ coherence and integrity.”