GoDaddy, a publicly-traded internet domain registrar and web hosting company, has reached a deal for an undisclosed amount to buy the South African social media content startup Over.

According to Matt Winn - CEO and Co-Founder of Over- under this deal, his company will continue to develop its app, while also expanding its capability to serve entrepreneurs everywhere with impactful creative tools necessary to succeed online.

“While we work to integrate Over into GoDaddy’s Websites+Marketing suite, we will continue to keep improving the Over app. We will continue to develop new features and capabilities that will enable Over users to stand out with creative visual content. And we will continue to provide the excellent customer service you’ve come to expect from us,” he said.

Over gives businesses opportunities to develop their brand and create eye-catching content for their platforms. The company has more than one million active users per month and its services are used by companies present in more than 120 countries around the world.

Since it was created in 2012, Over has gradually put in place a team made up today of 76 people. Over benefited from support from the American venture capital firm True Ventures.

Chamberline Moko