On September 1, 2016, the global furniture leader Ikea presented its new catalogue for next year. On this occasion, the Swedish brand revealed that prices of its product in Morocco could be reduced by up to 30% compared to 2016.

The price reduction concerns only products which are sold the most. “This is one of Ikea’s global policies,” Marcos Agudo, Managing Director Ikea Morocco, told Telquel.ma. “Though the catalogue changes every year, it may seem like the offer remains the same,” he added.

Thus, starting this month, Ikea will expose in its Zenata store more than 1,200 new references which correspond to 15% of Ikea’s products, knowingly 8,000 references.

The Swedish giant opened its first store in Morocco in March 2016 in Zenata, which is situated between Casablanca and Mohammédia.

Alain Okpeitcha