Breadfast, an Egyptian company that delivers fresh breakfast products, has raised funds from a consortium of investors to finance its expansion over the next three years. The company wants to launch its activity in the cities of Dubai in the United Arab Emirates, and Jeddah and Riyad in Saudi Arabia.

This expansion project will be followed by the opening of Breadfast Now, a supermarket dedicated to the marketing of pastries and foodstuffs from Africa and the Middle East. The Egyptian start-up founded in 2017 by Mostafa Amin, Muhammed Habib, and Abdallah Nofal obtained this round of financing from investors from the United Arab Emirates, the United States and other regions of the world.

“We believe that the customer experience is undervalued in emerging markets, and our goal is to build the right infrastructure using technology to achieve the customer experience that the customer deserves,” commented Mostafa Amin, co-founder and CEO of Breadfast.

Chamberline MOKO