Ethiopia’s private equity firm Cepheus Growth Capital Partners has acquired a significant minority stake in the capital of East African Lion Brands Manufacturing Industries PLC (Lion Brands), an Ethiopia-based consumer goods retailer. The operation is Cepheus’ first commitment of the year.

The stake buyer will provide strategic, managerial, and operational support to Lion Brands, which specializes in the sale of fast-moving consumer goods (FMCG) products in the home care, personal care, and food segments.

“Cepheus Capital’s determination to raise Lion Brands’ operational standards is completely aligned with our desire for the company to be the leading FMCG manufacturer in Ethiopia, with a reputation for its commitment to supporting the community it operates within. We look forward to working with the team at Cepheus Capital in the years to come,” said Batuael B.
T. Bizenu, Managing Director for Investments at East African Group PLC.

Chamberline Moko