In Rwanda, the brewer Bralirwa recorded a drop in activities during the 2017 financial year which ended on 31 Dec. 2017.

The beer market’s leader recorded a 12.4% decrease in sales volume to 1.56 million hectoliters and a turnover of 86.3 billion Rwandan francs ($101 million), down 2.8% from 2016.

This slowdown is the result of an increase in soft drink and beer price which penalized consumers, and an exacerbated competition in the market.

“We used to be in monopoly situation 10 years ago and now we are facing strong competition from local producers like Skol and from producers in Uganda, Tanzania and Kenya,” Victor Madiela the managing director, said.

The company, a subsidiary of the British Diageo, produces the brands Primus, Mützig, Legend, Amstel, Huza and Turbo King.

Espoir Olodo