• Agrifood revenue in Morocco edged up 0.8% to about $20.5 billion in 2024
• Production and value added rose, supported by higher investment despite drought
• The sector provided 20.1% of industrial jobs and ranked fifth in productivity

The 2025 edition of the Moroccan Industry Barometer, one of the main statistical sources shedding light on the dynamics of the country’s industrial base, was published in late October by the Ministry of Industry and Trade. It highlights four key economic indicators that summarize the performance of Morocco’s agrifood industry in 2024.

1 – Revenue up 0.8% to $20.5 billion

Revenue generated by the agrifood industry rose slightly by 0.8% to 190.9 billion dirhams (about $20.5 billion). This increase came in a difficult context for operators, marked by pressure from drought and the contraction of some agricultural value chains. Relatively stable domestic demand helped support activity that remains strongly anchored in local consumption. According to the report, exports accounted for only 21.6% of total revenue in 2024.

Sectoral breakdown of 2024 revenue

Overall, revenue generated by the agrifood sector represented 21.3% of total receipts for the entire industrial sector (about $97 billion). This contribution places agrifood as the second-largest industrial activity in the country, just behind the automotive sector.

2 – Production value up 2.2% to $19.5 billion

Morocco’s agrifood production was valued at 181.6 billion dirhams (about $19.5 billion) in 2024, up 2.2% compared with 2023. In a context of successive years of drought and pressure on supplies of raw materials, this increase can be explained by stronger investment by sector operators, particularly to modernize equipment, improve productivity, and strengthen competitiveness.

According to the report, investments in this industry rose by 8% to 10 billion dirhams (about $1.1 billion). Major companies operating in the sector include sugar producer Cosumar, dairy group Centrale Danone, agrifood cooperative Copag, the Bel cheese group, multinationals Nestlé and Mondelez, the Compagnie Chérifienne de Chocolaterie, processed food specialist Cartier Saada, and Driscoll’s Maroc, a key player in the soft fruit segment.

3 – Value added up nearly 4% to $5.8 billion

Value added generated by Morocco’s agrifood industry rose 3.9% year on year to 53.89 billion dirhams (about $5.8 billion) in 2024. This increase in wealth creation suggests better cost control in a period of pressure on inputs and, overall, an improvement in efficiency and operating profitability.

breakdown of 2024 value added

With this performance, the sector accounted for 22.5% of national industrial value added, making it the second-largest contributor to value creation in Moroccan industry after the automotive sector.

4 – 20.1% of industrial jobs, nearly 209,000 positions

In 2024, agrifood also consolidated its position as the third-largest provider of industrial jobs in Morocco, after the automotive and textile and leather sectors, with a 20.1% share. However, the number of people employed in the sector grew by only 0.3%, reaching nearly 209,000 individuals. “In the agrifood sector, the regions of Souss-Massa (+6.4%) and Rabat-Salé-Kénitra (+7.8%) stand out for their exceptional performance, reflecting strong territorial momentum,” the report noted.

Sectoral breakdown of industrial employment in 2024

Moreover, agrifood also stands out as the fifth most productive industrial sector in the country after chemicals, pharmaceuticals, construction materials, and aerospace, generating 257,866 dirhams (about $27,800) per job in 2024.

Stéphanas Assocle