• Guizhou Tyre plans a nearly $300 million tire plant in northern Morocco
• The factory will produce 6 million passenger vehicle tires per year
• The project targets European and North American markets via Morocco trade deals

Guizhou Tyre plans to use Morocco as a new industrial and export base as part of its overseas expansion strategy, targeting closer access to European and North American markets.

In a Jan. 6 statement, the Chinese tire manufacturer said it will invest nearly $300 million in a production plant in Morocco. The project has received approval from the company’s board of directors.

The factory will be located in Mohammed VI Tanger Tech City, a smart industrial zone in northwestern Morocco that already hosts Sentury Tire, another major Chinese tire producer. Construction is expected to take two years, after which the plant will have an annual production capacity of 6 million passenger vehicle tires.

The Moroccan site will become Guizhou’s second overseas production base after its factory in Vietnam. The company said the investment aligns with its internationalization strategy and should allow it to serve new markets in Europe and North America more efficiently.

The group expects the Moroccan plant to generate annual revenue of about $182 million, with an average annual profit of around $40 million. Listed on the Shenzhen Stock Exchange, Guizhou Tyre manufactures radial tires for passenger and commercial vehicles under the Advance Tyre brand and supplies around 100 markets worldwide.

Morocco has attracted growing interest from Chinese automotive suppliers and electric battery manufacturers in recent years. Companies such as Shandong Yongsheng Rubber, Qingdao Sentury Tire, Gotion High Tech, Guangzhou Tinci Materials Technology, and BTR New Material Group have all announced investment projects in the country.

Beyond its geographic proximity to European and African markets, Morocco offers access to skilled local labor and efficient port infrastructure. Chinese manufacturers are also seeking to benefit from the country’s free trade agreements with the European Union and the United States.

Walid Kéfi