• nabD replaces SoGé following Saham’s takeover of Société Générale Maroc

• The platform offers mobile-first banking with remote account opening

• A dedicated offer targets customers aged 12 to 17 under parental consent

Saham Bank has launched nabD, a fully digital bank designed to replace SoGé (Société Générale Digital Bank), the platform inherited from the acquisition of Société Générale Maroc by the Saham group in 2024.

nabD now serves as Saham Bank’s digital arm. The offering is built around primarily mobile use and aims to respond to changing banking habits, particularly among younger customers. The application allows users to open accounts remotely and carry out most day-to-day banking transactions without visiting a branch.

The bank also plans to roll out an offer for teenagers aged 12 to 17. Subject to parental authorization, the package includes a remotely opened account, a tailored payment card, and monitoring tools, with the aim of supporting minors in their first banking experiences.

With the launch of nabD, Saham Bank is pursuing its digital transformation by modernizing its retail banking offering and strengthening its position in Morocco’s digital banking market. The move comes as competition intensifies in online banking, with traditional lenders stepping up efforts to expand and improve digital channels to meet evolving customer expectations. The growing adoption of dematerialized financial solutions is pushing banks to innovate and deliver faster, more accessible services.

In 2024, Saham acquired a 57.67% stake in Société Générale Marocaine de Banques, previously held by France’s Société Générale. The transaction marked Saham’s entry into the banking sector, after activities historically focused on insurance and financial services.

SG