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Morocco’s Intelcia Redefines Global Strategy as It Moves to Regain Full Control From Altice

Morocco’s Intelcia Redefines Global Strategy as It Moves to Regain Full Control From Altice
Thursday, 27 November 2025 20:02
  • Intelcia to buy back 65% stake from Altice, regain full ownership by 2026

  • Group targets global top 10 ranking by 2030 through acquisitions, AI expansion

  • Company now operates in 19 countries, with revenue up tenfold in 10 years

Moroccan group Intelcia announced on Wednesday that its management team will buy back the 65% stake held by Luxembourg-based Altice since 2016. The value of the transaction was not disclosed. The deal, which remains subject to regulatory approval, is expected to close in the first quarter of 2026.

Once completed, the transaction will return full ownership of the company to Intelcia’s founders and leadership, a move the group says will allow it to accelerate its development plans. Intelcia intends to revive an ambitious expansion strategy and aims to enter the global top 10 in its industry by 2030.

To reach that target, the company plans to resume growth through acquisitions, with a focus on Europe and Latin America to strengthen its global footprint and operating capacity. Founded by CEO Karim Bernoussi and Managing Director Youssef El Aoufir, Intelcia also intends to ramp up its operational and technological capabilities.

Artificial intelligence will play a central role in this next growth phase. Through its Evoluciona innovation hub, the company deployed more than 180 AI-powered projects in 2025, improving both internal processes and client services. Intelcia expects this momentum to accelerate as it seeks to position itself among the most advanced players in automation and analytics.

The group also plans to build on the rapid expansion of its IT division, which has become a key driver of diversification. The goal is to offer an integrated suite of technology services covering the entire value chain, from infrastructure to business applications, spanning cloud, cybersecurity and data solutions.

The customer experience and contact center specialist intends to build on the trajectory it began at its founding. Once active in just three countries, Intelcia now operates in 19 markets across four continents: Africa, Europe, Latin America and North America. According to company data, its revenue has increased tenfold over the past decade, and it has become a global contender in customer experience, ranking among the top 15 worldwide, the top 5 in the Spanish market, and the top 3 in both France and Portugal.

Sandrine Gaingne

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