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MIP Africa: Côte Ouest (Mediawan Africa) and Globo reaffirm their historic partnership

MIP Africa: Côte Ouest (Mediawan Africa) and Globo reaffirm their historic partnership
Tuesday, 12 August 2025 12:28

(MEDIAWAN AFRICA)-A historical partner of Côte Ouest, part of MEDIAWAN Africa, for over 25 years, Globo, will be alongside Côte Ouest for the second consecutive year at the 4th edition of MIP AFRICA, which will be held from September 1st to 3rd, 2025 at the Cape Town International Convention Centre (CTICC 2) in Cape Town, South Africa.

This unmissable event, which brings together producers, broadcasters, platforms and economic operators, will once again be an opportunity for Côte Ouest Audiovisuel to be one of its players with the ambition, on the one hand, to expand its presence and highlight the diversity of its activities and the strength of its partnerships and, on the other hand, to reaffirm the historic partnership that binds it to the Brazilian giant Globo.

For over 25 years, Côte Ouest and Globo have forged an exclusive partnership in Africa, which has grown ever stronger over the years. To date, Côte Ouest has acquired over 9,000 hours of hit premium content from Globo. This content, carefully dubbed into French and English by Côte Ouest's in-house studio, Studio1, or by external providers, is then distributed to over 77 countries in Africa and other.

By combining their expertise, Côte Ouest and Globo aim to highlight the diversity and potential of audiovisual content from these regions and explore new opportunities.

Jonathan Lett, Managing Director of Côte Ouest: "We are delighted to be sharing the same booth with our partner Globo. This synergy is a natural fit, especially given that Africa and Brazil share a common history and cultural heritage, which is reflected in our stories. Together, we aim to present captivating content that resonates far beyond our borders and to create lasting partnerships."

Rodrigo Nascimento, Head of International Sales - EMEA of Globo: "Globo and Côte Ouest have a long-standing partnership, and we are delighted to strengthen these ties at MIP Africa. The continent is an important territory for Globo, connecting with our stories, novelas, and series. I believe our joint presence at the event will open up opportunities to bring Globo's content to new audiences."

About Côte Ouest (Mediawan Africa)

Since its inception, Côte Ouest has established itself as a major player in the African audiovisual industry. The company offers its partners and audiences a diverse range of content and services, from distribution and production to dubbing and channel editing. With its expertise and commitment to quality, Côte Ouest continues to set high standards and innovate in the sector. 

Côte Ouest has been part of the MEDIAWAN group since May 2023.

About Globo

The largest communications company in Latin America, Globo brings together free TV and pay TV channels, as well as digital products and services, such as Globoplay, the largest Brazilian streaming platform. Every week, Globo speaks with more than 130 million people in Brazil. Present in the international market since 1976, Globo's content has reached more than 160 territories and has been translated into 70 languages. Recognized for its technical quality, Globo has more than 90 International Emmy nominations, having won 18 times.

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