(AXIAN) - VIA Assurance officially announces the launch of its operations in Madagascar, following the granting of its license as a Life and Non-Life insurance company.

This launch in Madagascar marks a strategic milestone for AXIAN and reflects the Group’s ambition to position the country as a hub for innovation and impact in building a more inclusive insurance sector.

In Madagascar, insurance represents a powerful lever for economic structuring. In a market that remains largely underdeveloped, VIA Assurance can play a key role in strengthening financial protection, social resilience, and support for economic growth.

Redefining insurance around the realities of Madagascar

At VIA Assurance, we believe insurance should be a source of confidence and reassurance. Too often seen as complex, costly, or out of reach, insurance needs to be rethought—simpler, closer to people, and more useful.

Our ambition is clear: to deliver a seamless customer experience and products that meet the concrete needs of people in Madagascar, with affordable pricing, clear coverage, personalized support, and full transparency.

An innovative, digital offering serving individuals and businesses

VIA Assurance is rolling out a range of products designed to address life’s uncertainties and protect what matters most: assets and liabilities, professional activities, travel, as well as key moments in both personal and entrepreneurial life.

All offerings are built around a core principle: supporting policyholders in managing their risks, precisely when they need it most.

A new driver of insurance transformation, with pan-African ambition

This launch also marks the first step in a broader ambition to support the development of the Group’s insurance activities across Africa.

Pascal Plaziat, Managing director, VIA Assurance : "VIA is about supporting every life, every entrepreneurial project, and every journey. Our ambition is to build trust in insurance among people in Madagascar by demonstrating its tangible value in everyday life."

Christelle Andriantavy, Deputy managing director, VIA Assurance : "At VIA, our ambition is to make insurance simple, accessible, and genuinely useful. This translates into clear offerings, seamless customer journeys, and personalized support at every stage. We have designed innovative solutions grounded in the realities of Madagascar, making insurance a true driver of protection and development for individuals, entrepreneurs, and businesses across the country."

About VIA Assurance

VIA Assurance is a Malagasy Life and Non-Life insurance company and a subsidiary of AXIAN Group within its Financial Services cluster. By combining local expertise, digital solutions, and service excellence, VIA delivers insurance that is simple, reliable, and accessible. Its mission is to provide long-term protection for individuals, professionals, and businesses, while contributing to a more inclusive insurance coverage rooted in local realities. Find out more about VIA Assurance : www.via-assurance.mg
 

About AXIAN Group

AXIAN is a pan-African infrastructure and services group operating in 19 countries and specialising in five sectors wit strong growth potential: energy, digibank & fintech, real estate, financial services and telecoms. With over 8,500 bold and passionate employees, AXIAN is a partner of the socio-economic transformation of the countries in which it operates, systematically ensuring the positive and sustainable impact of its activities on the daily lives of as many people as possible. As a member of the United Nations Global Compact Initiative, AXIAN Group is committed to integrating its 10 principles at the core of its current and future strategies. Find out more about AXIAN : www.axian-group.com