(OPINION & PUBLIC BCW) - Francophone Africa go-to integrated communications agency, Opinion & Public BCW, a subsidiary of THOP The Holding Opinion and Public has appointed Lerato Mpholo as its Managing Director effective since 1 November 2022.

From South Africa, Ms Mpholo has been in the public relations and communications industry for 13 years. She has gained much experience working in well-established agencies such as, BCW Africa, Hill+Knowlton Strategies and consulting for international corporate brands in the finance, professional and technology sectors across the continent.

Responsible for all aspects of the business, Ms Mpholo, is elated to be leading the awarded agency and its talent. “This role is about supporting employees and the business. This calls for great responsibility and accountability and I look forward to rising to that challenge,” says Mpholo.

Kwame Senou, Founder of Opinion & Public BCW is handing over the baton after three years marked by tremendous growth and an established reputation for the agency. He will continue supporting the major clients and Ms Mpholo as Senior Advisor. Kwame Senou now serves as Executive Chairman at THOP. He says, “We are pleased to have Ms Mpholo lead the business. Not only does she bring great experience, skill, and passion to the group, but she is focused on world-class service. I have no doubt she will be a great addition to our leadership team and a fantastic brand ambassador.”

Ms Mpholo is also a founding member of PRCA Africa NextGen and is focused on developing the African narrative. She also firmly believes in people-focused leadership and says, “Never has it been more important for the communications industry to have this approach to leadership. We are faced with many challenges on a global and local scale that we need to be conscious of. In the same light, we are also presented with many opportunities as an industry to be the change drivers in the world - this is what I would like to be the impact of Opinion and Public BCW”

About Opinion and Public BCW

Opinion and Public BCW aims to help companies and brands start conversations that influence views. It delivers integrated communications crafted by a dedicated global team of professionals with extensive experience in all markets it operates. The company works for clients across sectors, including Logistics, Public Health, Healthcare, International Trade, and Financial Inclusion.