(Ecofin Agency) - Mobile operator Tigo launched a new service dedicated to state agents. The service is an unlimited call bundle that allows subscribers to call each other for free.
“This new offer is a revolution for it gives state employees the opportunity to call without worrying about call credits…They are also offered a data volume to browse on the Internet and a free access to the Tigo Cash service. Any subscriber to this offer can also call subscribers of another operator,” the company explains.
With its new service, Tigo is leveraging the public spending reduction plan recently initiated by the government to reposition itself on the market. The company says it sees in this government measure an opportunity not only to increase its customer base but also enlist officials who want to keep the telecom facilities that their status as civil servants offered them.
Currently, Tigo holds 25.86% of the market share, ahead of Expresso (21.29%) but behind incumbent Sonatel which holds 52.85%, according to the telecoms regulator ARTP.