(Ecofin Agency) - The African e-commerce giant Jumia announced on Wednesday, October 7, 2020, its entry into the video game segment. The company partnered with Mondia, a mobile technology company to launch Jumia Games on the JumiaPay application.

In its first phase, the gaming service will be available in five African countries, namely Egypt, Nigeria, Morocco, Kenya, and Ghana. Tunisia and Côte d'Ivoire are expected to follow in the coming months. With the subscription service, JumiaPay customers will have full access to Jumia Games with thousands of games.

“We have always been at the forefront of providing our consumers with the latest and best products and services. With the launch of this new category on JumiaPay Apps, we are providing our consumers with an exciting digital gaming and entertainment experience,” said Sami Louali financial services manager at Jumia Group.

According to Amadeo Rahmann, CEO of Mondia, “this deal with Jumia further reinforces our reputation for delivering the best and latest digital entertainment to consumers. Our extensive expertise in the digital space puts us in a unique position to help brands transform their online customer experience and thereby help with customer retention and acquiring new customers.”

He stressed that the gaming industry is expected to grow at a compound annual growth rate (CAGR) of 12% until 2025, recognizing that the continent has enormous potential in the mobile gaming segment with more than 200 million Africans under the age of 35.