In sub-Saharan Africa, the number of pay-TV subscribers is expected to reach 47.26 million by 2025, from the current 30.7 million, according to a study by the American firm Digital TV Research.

Major improvement will come from Nigeria which will have 10 million of the 47.26 million expected. According to experts at Digital TV Research, Nigeria will overtake South Africa, which so far has the largest number of subscribers in the region, in 2020.

While the number of pay-Tv subscribers will increase by 54% between 2019 and 2025, revenues will only grow by around 31%. This means that subscribers will pay less for their packages, due to strong competition; operators will lower their prices in response to the threat of foreign streaming services.

Servan Ahougnon