(Ecofin Agency) - Telecel Group acquired Vodafone Ghana from its British parent company last February. The new owner had, at the time, said it wanted to make the operator more competitive in the national market, which is dominated by MTN.

Vodafone Ghana, a subsidiary of Telecel Group, recently rolled out 4G+ in the country. According to the operator, which announced the news last week,  the upgrade from 4G will provide its subscribers with enhanced network speed and improved services. 

“The 4G+ is not just a technical upgrade; it's about reshaping our users' online experience. We're paving the way for a transformation in mobile connectivity for Ghanaians, offering them faster download and upload speeds through 4G,” said Aatif Jamal Qidwai, Chief Technology Officer at Vodafone Ghana. He added that the company is deploying the technology across most of its telecom sites throughout the country.

This move aligns with the commitment made by Telecel Group when acquiring Vodafone Ghana to improve the service. The company had promised investments in expanding 4G network coverage and launching innovative fintech solutions. Just last April, Telecel Group made a deal with direct-to-device satellite service provider Lynk Global Inc. to broaden Vodafone's network coverage in Ghana.

The various initiatives are aimed at getting Vodafone Ghana new users, consequently boosting its market share. The latter was standing at 18.17% as of December 2022, according to statistics from the National Communications Authority (NCA). This is against 67.32% and 14.15%, respectively, for MTN and AirtelTigo.

Isaac K. Kassouwi