Telecom

Tanzania sets online booking platform to woo Chinese tourists

Tanzania sets online booking platform to woo Chinese tourists
Wednesday, 15 January 2020 12:30

Tanzania is seeking to attract more tourists from China, leveraging the digital sector. The country’s embassy in China has started developing an online platform that will promote Tanzania as a top tourism destination and enable visitors to book hotels online. The African nation also plans to create an access to the platform via the popular Chinese social network WeChat.

A WeChat account will make communication with Chinese customers easy […] The embassy is liaising with different players to create the platform,” Mr. Kairuki (pictured) said, stressing that the Tanzanian embassy was already creating a website using 5G technology. The website is hosted in China to reach the largest number of potential tourists and Kairuki calls on all tourism players in Tanzania to market themselves through the website.

During a recent meeting with the Tanzania Association of Tour Operators in Arusha, the official presented the website as one of the many essential components of the government's strategy to help operators penetrate the Chinese market.

According to statistics by the China Tourism Academy, a think tank under the Chinese Ministry of Culture and Tourism, 157 million Chinese nationals are expected to visit other countries or regions in 2020. Chinese tourists spent $127.5 billion abroad in the first half of 2019, according to the State Administration of Foreign Exchange.

On the same topic
• Mozambican government and Huawei considering the construction of a local mobile phone factory catered to rural needs • Special features for rural...
• Djibouti adopts new digital code to accelerate digital transformation, with focus on data protection, cybersecurity, and e-commerce. • The move aligns...
This successful bond sale not only reinforces AXIAN Telecom’s financial strength but also signals growing investor confidence in African digital...
• Experts at Cyber Africa Forum 2025 stress consumer education to fight cyber threats• Social engineering scams, phishing, and money mule schemes are...
Most Read
01

Lebara Group is now bringing its affordable and reliable mobile services to Africa, starting with Ni...

Telecoms: Lebara Enters Nigerian Market with Strong Competitive Ambitions
02

• Maritime sector faces renewed risks amid military tensions in the Middle East• Blockade fears at S...

Israel-Iran conflict raises new threats for global shipping and oil trade
03

• Gates Foundation commits $1.6 billion over five years to Gavi.• Bill Gates warns of rising ch...

Gates Foundation Pledges $1.6 Billion to Gavi to Boost Global Child Vaccination
04

In a West African financial landscape marked by tighter regulation of the fintech sector, digital fi...

In Five Years, Francophone Africa Will be A Major Force in African Tech –Régis Bamba
05

Transport and food prices have been climbing steadily across Africa in recent years. In Côte d’Ivoir...

Côte d’Ivoire’s Fuel Price Cuts Haven’t Slashed Transport Costs–Yet
Enter your email to receive our newsletter

Ecofin Agency provides daily coverage of nine key African economic sectors: public management, finance, telecoms, agribusiness, mining, energy, transport, communication, and education.
It also designs and manages specialized media, both online and print, for African institutions and publishers.

SALES & ADVERTISING

Benjamin FLAUX
bf@agenceecofin.com 
Téls: +41 22 301 96 11 
Mob: +41 78 699 13 72
Média kit : Download

EDITORIAL
redaction@agenceecofin.com

More information
Team
Publisher

ECOFIN AGENCY

Mediamania Sarl
Rue du Léman, 6
1201 Geneva
Switzerland

 

Ecofin Agency is a sector-focused economic news agency, founded in December 2010. Its web platform was launched in June 2011. ©Mediamania.

 
 

Please publish modules in offcanvas position.