Tanzania is seeking to attract more tourists from China, leveraging the digital sector. The country’s embassy in China has started developing an online platform that will promote Tanzania as a top tourism destination and enable visitors to book hotels online. The African nation also plans to create an access to the platform via the popular Chinese social network WeChat.
“A WeChat account will make communication with Chinese customers easy […] The embassy is liaising with different players to create the platform,” Mr. Kairuki (pictured) said, stressing that the Tanzanian embassy was already creating a website using 5G technology. The website is hosted in China to reach the largest number of potential tourists and Kairuki calls on all tourism players in Tanzania to market themselves through the website.
During a recent meeting with the Tanzania Association of Tour Operators in Arusha, the official presented the website as one of the many essential components of the government's strategy to help operators penetrate the Chinese market.
According to statistics by the China Tourism Academy, a think tank under the Chinese Ministry of Culture and Tourism, 157 million Chinese nationals are expected to visit other countries or regions in 2020. Chinese tourists spent $127.5 billion abroad in the first half of 2019, according to the State Administration of Foreign Exchange.
Lebara Group is now bringing its affordable and reliable mobile services to Africa, starting with Ni...
• Maritime sector faces renewed risks amid military tensions in the Middle East• Blockade fears at S...
• Gates Foundation commits $1.6 billion over five years to Gavi.• Bill Gates warns of rising ch...
In a West African financial landscape marked by tighter regulation of the fintech sector, digital fi...
Transport and food prices have been climbing steadily across Africa in recent years. In Côte d’Ivoir...
• Record drought tests Zambia's dependence on hydropower, impacting its vital mining industry • Adoption of dedicated solar projects, such as the recent...
• The African Development Bank (AfDB) has approved €25.5 million in funding to boost Mauritanian SMEs and stimulate inclusive growth.• Mauritania’s...
• Blue Gold, active in Ghana with the Bogoso project, looks to grow its portfolio by potentially acquiring gold projects in West Africa.• CEO Andrew...
• Bassirou Diomaye Faye denounces credit rating agencies’ methodologies as ill-suited to African contexts.• Senegal urges reforms to enable fairer...
In northern Ethiopia, in the Tigray region, lies Axum (also spelled Aksum), an ancient city that once stood at the heart of one of Africa’s most powerful...
Lake Natron, located in northern Tanzania near the Kenyan border, is one of the most extraordinary and extreme lakes in Africa. Fed primarily by the Ewaso...