Telecom

Smart Africa Pushes for a Unified E-Commerce Policy Across the Continent

Smart Africa Pushes for a Unified E-Commerce Policy Across the Continent
Friday, 28 March 2025 17:56
  • Smart Africa is working with 10 African countries to align e-commerce and digital payment policies.
  • A workshop was held in Brazzaville to kickstart the harmonization process.
  • The $1.7 million initiative aims to boost cross-border trade and digital transformation in Africa.

A new effort is underway to bring African countries together around a common approach to e-commerce and digital payments. A workshop held in Brazzaville, Republic of Congo, marked a key step in this process, bringing together policymakers, tech experts, and government officials to lay the groundwork for harmonized e-commerce regulations.

The event was organized by the Smart Africa Alliance and the African Research Center on Artificial Intelligence (CARIA), in partnership with Congo’s Ministry of Posts, Telecommunications, and the Digital Economy. It’s part of a wider project called IDECT — short for Institutional Support to Digital Payments and E-Commerce Policies for Cross-Border Trade.

Smart Africa, which is leading the initiative, will study Congo’s digital payments and e-commerce landscape to identify gaps and opportunities. Congo is one of ten countries selected for this project, alongside Côte d'Ivoire, Benin, the Democratic Republic of Congo, Ghana, Liberia, Uganda, South Sudan, Zimbabwe, and São Tomé and Príncipe.

“We can no longer stand on the sidelines of the digital revolution. Africa must be the one building it,” said Congo’s Minister of Digital Economy, Léon Juste Ibombo. “Let’s create shared legal frameworks, build strong public-private partnerships, and invest heavily in digital education.”

IDECT, which was signed in January 2022, aims to help African countries overcome policy gaps that are slowing down cross-border digital payments. By tackling these issues, the project hopes to unlock faster growth in the African e-commerce market and boost trade between African nations.

The project is backed by $1.7 million in funding. Most of that—around $1.5 million—is coming from the African Development Fund. Smart Africa is also contributing resources worth about $170,000.

This initiative comes at a time when Africa’s digital transformation is picking up speed—but also facing real obstacles. The digital payments space remains fragmented, with more than 200 platforms that don’t work together. Rural areas still struggle with weak internet coverage—only 35% of them have access to 4G. And customs procedures are often slow and complicated, holding back up to 30% of informal trade across borders.

In this context, a unified digital policy could be a game changer. It would streamline payments, make cross-border business smoother, and help bring African economies closer together.

A report by TechCabal Insights, The Future of Commerce: Outlook for 2025, estimates that Africa’s e-commerce market could grow from $55 billion in 2024 to over $112 billion by 2029—a 105% increase in just five years. A more conservative forecast from Lithuanian fintech company Nikalupe projects the market will hit $45.7 billion by 2028, which would still represent nearly 49% growth in four years.

Adoni Conrad Quenum

On the same topic
From satellite data and AI to drones and precision farming, geospatial tech is no longer just for specialists. Today, it’s a vital tool for sovereignty...
Google launches WAXAL open-source African language voice database Dataset offers 11,000 hours across 21 languages, free on Hugging...
Starlink has launched commercial satellite internet services nationwide Monthly subscriptions range from CFA22,000 to CFA30,000, excluding...
The Vision 2060 roadmap places digital technology among key growth drivers The strategy prioritizes AI, digital inclusion, and...
Most Read
01

African startup M&A hits record 67 deals in 2025 Consolidation driven by funding pressures and ex...

African Startup M&A Hits Record 67 Deals in 2025, Led by Fintech
02

Moniepoint, Opay, Kuda, and others gain national status with tighter oversight A naira 5 billion ...

Nigeria’s central bank upgrades fintech licenses amid rapid digital growth
03

Except for Tunisia entering the Top 10 at Libya’s expense, and Morocco moving up to sixth ahead of A...

Global Firepower Index 2026: Egypt, Algeria, Nigeria Lead Africa's Military Rankings
04

Touted as a tool of emancipation, blockchain was meant to give the Central African Republic a new fo...

Crypto Sovereignty Was CAR’s Goal. A Report Says Crime Risks Took Hold Instead
05

StartupBlink ranked 25 African countries in its global innovators index, with 13 in the top 100. ...

South Africa, Kenya Lead Africa’s Startup Ecosystems as Ivory Coast Gains Ground
Enter your email to receive our newsletter

Ecofin Agency provides daily coverage of nine key African economic sectors: public management, finance, telecoms, agribusiness, mining, energy, transport, communication, and education.
It also designs and manages specialized media, both online and print, for African institutions and publishers.

SALES & ADVERTISING

regie@agenceecofin.com 
Tél: +41 22 301 96 11 
Mob: +41 78 699 13 72


EDITORIAL
redaction@agenceecofin.com

More information
Team
Publisher

ECOFIN AGENCY

Mediamania Sarl
Rue du Léman, 6
1201 Geneva
Switzerland

 

Ecofin Agency is a sector-focused economic news agency, founded in December 2010. Its web platform was launched in June 2011. ©Mediamania.

 
 

Please publish modules in offcanvas position.