(Ecofin Agency) - Wafa Insurance, subsidiary of the Moroccan banking group Attijariwafa Vank has disclosed last week, its new three-year strategy baptized “Oufouq 2016-2018”, Moroccan press revealed.

The strategy is paired with a new internal organization, with the appointing of a new delegate director general, Taoufik Benjelloun Touimy, previously deputy director general in charge of the finance department. Also, there is a new institutional campaign with the adoption of a new brand identity and the relifting of its logo.

The plan aims to reinforce the leadership of Wafa Insurance in Morocco, on all segments (bank-insurance, automobile, VSME, Large enterprise, assistance). Innovation in the distribution of products and services, and in terms of accelerated global expansion sustain this ambition.

Also, through the new 3-year strategy, Wafa Insurance intends to rapidly rise in the four nations where it is present, namely : Tunisia, Cote d’Ivoire, Senegal and Cameroon.

Still at the international level, Wafa Assurance plans to expand by exploring opportunities for major acquisitions outside the CIMA.