• Skechers will build a sports footwear factory in Algeria with local partner Tradifoot.
• The plant will start production at 300,000 pairs a year in 2027 and scale up to 2 million pairs by 2031.
• The project targets exports to African and Mediterranean markets and plans to create up to 1,500 jobs.

U.S. sports footwear manufacturer Skechers will build a factory in Algeria in partnership with local company Tradifoot to supply the domestic market and serve export destinations in Africa and the Mediterranean region. Tradifoot announced the project on Saturday, January 31, on the sidelines of the International Brands Exhibition Made in DZ.

“Tradifoot is developing a modern sports footwear factory project as part of a strategic partnership with the international brand Skechers,” the company said in a statement.

The factory will cover 22,000 square metres in Bab Ali, located 20 kilometres west of Algiers. The site will feature scalable production capacity, which will increase from 300,000 pairs per year in 2027 to 2 million pairs annually by 2031, according to the company.

Tradifoot also said the project aims to “actively contribute to the development of Made in Algeria, create skilled and sustainable jobs, and position Algeria as a regional production and export hub.” The industrial site will generate 450 jobs in its first phase and will expand to 1,500 employees at a later stage.

Skechers ranks among the world’s largest sports footwear brands alongside Nike, Adidas, and Puma. The company designs, manufactures, and markets a wide range of footwear, apparel, and accessories for men, women, and children. Skechers distributes its collections in around 180 countries and territories and manages international operations through wholly owned subsidiaries, joint ventures, and distribution agreements.

Skechers manufactures most of its sports footwear in Asian countries, including Vietnam and China. Investment fund 3G Capital acquired the company in September 2025 for $9.4 billion.

This article was initially published in French by Walid Kéfi

Adapted in English by Ange J.A de BERRY QUENUM