• Palm Hills Developments signs agreement with Marriott International to introduce the St. Regis brand in West Cairo.

• Project to include a luxury hotel, serviced apartments and branded residences near the Grand Egyptian Museum.

• The development aligns with Egypt's push to attract foreign investment and upscale its tourism infrastructure.

Palm Hills Developments has signed an agreement with Marriott International to develop The St. Regis Palm Hills, Cairo, marking the luxury brand's entry into West Cairo, according to statements released by the developer and industry reports. The project will be located within P/X, a mixed-use development at the heart of Palm Hills October, offering direct views of the Great Pyramids and proximity to the Grand Egyptian Museum.

The development is expected to comprise a five-star St. Regis hotel, serviced apartments, and branded residences, reflecting a growing trend in Egypt's market, where hospitality-led developments are used to attract international capital, high-net-worth buyers, and long-stay visitors. According to tourism sector data, Egypt has increasingly positioned itself as a premium destination for cultural tourism and large-scale infrastructure investment.

According to Yasseen Mansour, Chairman and Group CEO of Palm Hills Developments, the decision to introduce the St. Regis brand to West Cairo reflects Egypt's improving standing. It aligns with national efforts to strengthen tourism infrastructure and attract foreign investment. He said the partnership supports broader plans to raise hospitality standards and reinforce Egypt’s appeal to international visitors and investors.

Hazem Badran, Group Co-CEO and Managing Director of Palm Hills, said the collaboration with Marriott International reinforces the company's commitment to real estate development. According to Badran, the project aims to establish an international benchmark for luxury hospitality that enhances Egypt’s competitiveness on the global tourism map.

The St. Regis project comes as Egypt seeks to expand high-value tourism offerings beyond traditional hotel zones, particularly ahead of the Grand Egyptian Museum's full opening. Egypt received more than 14 million tourists in 2024, according to official tourism data, and authorities have set ambitious targets to significantly increase visitor numbers over the medium term by upgrading accommodation capacity and attracting global hotel brands.

The Palm Hills–Marriott agreement reflects a broader shift toward branded residences and integrated hospitality developments, a segment that has gained traction in emerging markets due to its ability to generate foreign currency inflows, diversify revenue streams, and support long-term tourism growth.

By Cynthia Ebot Takang