• Morocco’s tourism revenue reached $9.6 bln in the first eight months of 2025, up 14%.

• The country welcomed 13.5 mln visitors in the same period, a 15% increase year-on-year.

• The government aims for 26 mln tourists by 2030 when Morocco co-hosts the World Cup.

Tourism revenue in Morocco reached 87.6 billion dirhams ($9.6 billion) between January and August 2025, up 14% compared with the same period in 2024, the Ministry of Tourism, Handicrafts and Social and Solidarity Economy said in an October 1 statement.

The increase was mainly driven by higher arrivals. 13.5 million people visited the country over the period under review, 15% more than a year earlier. During July and August alone, the country welcomed 4.6 million tourists.

“These results highlight the essential role of tourism in our economy. As a key source of foreign currency, the sector directly supports national growth. We remain committed to strengthening and accelerating this momentum,” said Tourism Minister Fatim-Zahra Ammor in the statement.

In 2024, Morocco received 17.5 million tourists, compared with 14.5 million in 2023, overtaking Egypt, which welcomed 15.7 million visitors in 2024.

The government’s tourism roadmap targets 26 million visitors by 2030, when Morocco will co-host the FIFA World Cup with Spain and Portugal.

Tourism accounted for 12.3% of Morocco’s GDP in 2024, according to the World Travel & Tourism Council, making it one of the country’s main sources of foreign currency.