• Aminata Ndiaye Niang named CEO of Orange Madagascar, effective Nov. 1, 2025
• Niang brings leadership experience from Sonatel, OMEA, and Orange subsidiaries
• Orange targets subscriber growth, financial inclusion, and expanded rural coverage

Senegalese executive Aminata Ndiaye Niang has been appointed Chief Executive Officer of Orange Madagascar, effective Nov. 1, 2025. She succeeds Frédéric Debord.

Orange said on Nov. 6 that Niang will lead the company with its executive team to drive digital and financial inclusion and strengthen its role as an innovative, people-focused operator supporting Madagascar’s development.

Experienced Digital Leader Takes Helm

Orange said Niang will bring extensive experience in digital innovation and transformation. For the past three years, she has served as Deputy CEO of Sonatel Group and Zone Director for Orange Middle East and Africa (OMEA). From December 2018 to November 2025, she has also sat on the boards of Orange DRC, Orange Sierra Leone, and Orange Link.

Between December 2018 and January 2023, Niang was Vice President for Marketing, Digital, and Customer Experience at OMEA. She said she led the consolidation of marketing, digital, and customer experience teams across 18 countries, representing 135 million customers and more than €6 billion in revenue.

From February 2013 to August 2018, she held successive roles at Sonatel, including Director of Marketing, Director of Marketing and Orange Money, and Director of Marketing, Orange Money, and Digital. She also served on the board of Jumia between July 2020 and November 2025. Niang is a graduate of the École Polytechnique de Paris and the École Nationale Supérieure des Télécommunications.

Focus on Subscriber Growth and Network Coverage

Orange Madagascar’s goal of expanding digital and financial inclusion includes growing its base for mobile, internet, and Orange Money services. The operator reported 3.7 million subscribers at the end of September 2025. Rival Telma had 10.2 million as of June, while no recent data is available for Airtel. DataReportal estimates total mobile subscriptions in Madagascar at 18.2 million.

Orange is also pursuing network expansion. In January 2023, it signed a deal with Canada’s NuRAN Wireless to deploy 500 rural telecom sites, and in December 2023, secured a €30 million global license. By January 2024, the company aimed to cover 90% of the population by year-end.

Isaac K. Kassouwi