South African Edtech startup Snapplify announced March 4 it has acquired the digital publishing company Onnie Media for an undisclosed amount.

According to Wesley Lynch (pictured), MD of Snapplify, this new acquisition will make it possible to diversify the Snapplify Group’s fast-growing educational portfolio and highlights the company’s position in the global e-learning market.

Since the launch of its activities in 2012, Snapplify has developed in new markets in Africa (notably Kenya) and abroad (the Netherlands and the United States). In 2019, the company obtained $2 million from the investment firm Knife Capital to finance its international expansion and strengthen its team.

Onnie Media started in South Africa in 2011 as a blog publishing content for teachers. Over the years, it has evolved into a platform for information on job opportunities for teachers and has developed related services such as digital marketing and educational content publishing.

Chamberline Moko