(Ecofin Agency) - Société Générale is facing significant hurdles in selling its Ivorian subsidiary, Société Générale Côte d'Ivoire (SGCI), as part of its divesting strategy in Africa. The French banking group’s exit from the region involves navigating complex political and economic factors, compounded by SGCI's substantial market presence in the West African Economic and Monetary Union (WAEMU).

Unlike its recent divestments in Morocco, where Société Générale successfully sold its subsidiary to the Saham Group in a mature banking market, the situation in Sub-Saharan Africa presents a unique set of challenges. While Société Générale has managed to find buyers for its smaller subsidiaries in countries like the Republic of Congo, Chad, Mozambique, Benin, and Togo, the Ivorian operation poses a more intricate problem.

SGCI is valued at around CFA 637 billion ($1.02 billion) on the stock exchange, with analysts estimating a 32% growth potential. This valuation reflects a significant upside on the Abidjan stock exchange, which means the sale price will likely be higher due to these growth prospects.

The audited financial performance of SGCI in 2023 highlights its robust standing, with a net profit increase of 30.1%, surpassing its five-year average of 16%. According to data from Agence Ecofin, SGCI’s performance metrics, including a return on equity of 26.7% and reduced debt levels, place it ahead of many international peers. The bank has also consistently increased its dividends since 2018, making it an attractive option for investors.

However, selling SGCI remains challenging given its strategic importance in a high-potential economy. Côte d'Ivoire, as the world's largest cocoa producer and a future major player in oil, gas, and gold, presents one of the highest growth opportunities in Sub-Saharan Africa. One possible avenue for finding a buyer could be in South Africa, where several banking groups are eyeing the Francophone West African market. Notably, Ecobank, with its primary shareholder being South Africa’s Nedbank, could be a serious contender in this regard.