With a total of 35,365 units sold in the country, Morocco was Renault’s largest sales market in Africa during the first half of 2017, according to a report from the French car maker. Worldwide, Morocco is the 15th biggest purchaser of Renault’s cars. 

Morocco’s performance brought Renault’s sales up 10% in the Maghreb region where it is in Tunisia, Egypt and Libya namely, besides the Cherifian kingdom. This is quite a feat the company achieved, considering that car sales in the region slumped by 8.5% over the period under review. 

Besides Morocco, Renault also does well in South Africa. However, it should be noted that the firm however lost some ground in its old markets which consist mainly of French-speaking countries in Sub-saharan Africa. 

Truth is, none of Renault’s markets in Sub-saharan Africa is found on its top 15 sales destinations. Consumers in most of those countries got more interested in Japanese and German cars at first, but now, more and more of them are attracted by South Korean brands. 

Idriss Linge