• UBA to host final “Business Series 2025” on content-driven growth, Nov. 6
• Event targets SMEs, creators with strategies for influence and brand conversion
• Africa’s content market projected to grow from $3B to $17.8B by 2030
  

United Bank for Africa (UBA) will hold the final session of its “Business Series 2025” on Thursday, November 6, at its Lagos headquarters. The event will focus on the theme “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing.”

According to local media reports on Tuesday, October 28, the event will bring together digital marketing experts and leading African content creators to share strategies for crafting engaging content, building online influence, and converting audiences into customers. Participants will learn how to leverage storytelling, social media, and data analytics to strengthen brand visibility, build customer trust, and drive business growth.

The session will feature both in-person and online Q&A segments, offering entrepreneurs, creators, and professionals personalized guidance. “Content is the new oil. The content creation and digital influence sector has become a tangible pillar of Nigeria’s economy,” said Shamsideen Fashola, UBA’s head of retail and digital banking.

UBA said the initiative reflects the rapid growth of Africa’s digital and creative economy. According to the Africa Creator Economy Report 2024 by TM Global, the continent’s content creation market was valued at $3.08 billion in 2023 and could reach $17.84 billion by 2030, growing at an average annual rate of 28.5%.

Group Head of Marketing and Corporate Communications Alero Ladipo said that investing in content strategy helps small and medium-sized enterprises (SMEs) diversify growth channels and tap new market opportunities.

The final session of “Business Series 2025” comes as SMEs continue to play a pivotal role in Africa’s economy, representing about 95% of all businesses and generating 80% of jobs across the continent, according to available data.

Félicien Houindo Lokossou