• Gozem launches Brazzaville operations, expanding across Francophone Africa
• App offers green taxis, rentals, and digital tools for drivers
• Entry follows Yango’s exit, targets mobility formalization and fintech growth

Pan-African super app Gozem officially launched its operations in Brazzaville on Wednesday, Nov. 5, marking a key step in its expansion strategy across Francophone Africa. Already operating in Togo, Benin, Gabon, and Cameroon, the application now seeks to address the mobility needs of the Congolese population with its digital model.

Brazzaville residents can now use the mobile application to book various types of transport, including geo-localized "green" taxis, high-end air-conditioned vehicles, and hourly rentals. Gozem emphasizes a social impact model: its partner drivers, designated "Champions," gain access to new revenue streams and digital tools, including geolocation, traceability, and digital payment options.

Capitalizing on Market Opportunity

The launch comes as the digitalization of mobility services in Congo-Brazzaville is still nascent, but meets a growing demand for efficiency, safety, and modernization. Gozem is well-resourced to fund its growth, strengthen its vehicle fleet, and activate new financial and logistics services, thanks to a $30 million Series B funding round, combining equity and debt, orchestrated by investors including SAS Shipping Agencies Services Sàrl (a subsidiary of the MSC Group) and Al Mada Ventures.

Gozem enters the market at an opportune time. The Yango application, which launched in Brazzaville several years ago, has ceased operations, leaving a void in the structured digital transport market in the Congolese capital. This lack of a major digital player offers Gozem a significant chance to establish itself as a leader, provided it successfully adapts its offerings to local specificities.

The company must navigate notable challenges, including the adoption of the new model by informal drivers, adherence to local regulations, user sensitization, and establishing reliable, high-quality service.

Gozem’s entry into Brazzaville could yield several positive results: improved quality and traceability of trips via geolocation and cashless payments, new economic opportunities for partner drivers, the gradual formalization of the informal mobility sector, and a catalytic effect on the local digital ecosystem.

Beyond mobility, this expansion reflects Gozem’s ambition to evolve into an "African Super App," progressively integrating delivery, mobile payment, and FinTech services, thereby contributing to the region's economic and digital dynamism.

Samira Njoya