• Togo integrates Digital Marketing Intelligence platform with automated product marking system

• Inspectors trained to detect fraud, counterfeits using digital market surveillance tools

• Product marking system generated 35.8 billion CFA francs since 2020

Togo's Digital Marketing Intelligence platform will now be integrated with the country's automated product marking system, authorities said, as a series of training sessions for inspectors got underway in late February 2026.

The training, organized by the commission overseeing the Système automatisé de marquage (SAM), targets inspectors from the Office togolais des recettes (OTR) and the Ministry of Commerce.

The DMI is described as an advanced market surveillance platform. The tool enables proactive anomaly detection through automated data analysis, digital inspection tools and full traceability of each inspection. Its stated aim is to optimize field inspections and strengthen oversight of products subject to secure fiscal marking.

By automating the collection and processing of field data, the platform is designed to identify risks more quickly, detect potentially counterfeit products and flag suspicious activity.

The platform was developed by the Togolese subsidiary of the SICPA group. Following the training sessions, the DMI supervision team will provide technical support to ensure inspectors can use the system effectively.

A Technical Monitoring Committee, known by its French acronym CTS, will also be established. It will be composed of representatives from the three entities involved. The committee's mandate will be to analyze and validate alerts generated by the system, issue inspection assignments to regional managers, and monitor results and evaluate performance.

The SAM has been operational in Togo since 2020. The system is designed to combat fraud, secure consumer products and improve tax collection. Between 2020 and 2025, it generated approximately 35.8 billion CFA francs ($62.8 million) in revenue for the tax authorities.

Esaïe Edoh, with Togo First