Axian Group Strengthens Ties with Senegal to Support National Tech Transformation
Senegal’s President Bassirou Diomaye Faye met on May 9 with a delegation from Madagascar’s Axian Group. The company operates in telecom, finance, energy, and innovation across Africa. During the meeting, Axian reaffirmed its commitment to supporting Senegal’s "New Deal Technologique" - a government initiative aimed at fast-tracking the country’s digital transformation.
The visit followed an announcement by YAS Sénégal, Axian’s local telecom subsidiary, outlining new plans to boost its position in Senegal’s highly competitive telecom market. As of the third quarter of 2024, Orange remained the dominant player with 57.12% of the mobile market and 63.18% of the Internet segment. YAS Sénégal held 22.26% and 23.04% respectively, according to data from ARTP, Senegal’s telecom regulator.
Under growing competitive pressure, YAS Sénégal is working to strengthen its market position. The company rolled out a new regional strategy in late 2024, rebranding all telecom operations under “YAS” and financial services under “Mixx by Yas.” This plan is currently being implemented in several African countries, including Senegal, Togo, and Tanzania.
Axian recently secured $160 million in funding from the African Development Bank to support telecom infrastructure growth across nine African countries. Senegal is seen as a key part of that expansion. The group is focusing on building stronger networks, modernizing its services, and increasing its digital footprint in hopes of gaining more market share.
Axian’s involvement aligns closely with Senegal’s national digital agenda. Through targeted investments in 4G and 5G coverage, inclusive fintech solutions, and broader telecom infrastructure, the company can help reduce the digital divide; a key goal of the New Deal Technologique. Its focus on innovation and building strong public-private partnerships could also help speed up the digitalization of public services, another major priority of the government’s tech roadmap.
Togo parliament adopts WAEMU law against currency counterfeiting Bill defines offences including ...
Since its 2019 IPO, Airtel Africa paid Deloitte over $37 million in audit and non-audit fees,...
CCR-UEMOA presents mid-term review of private sector competitiveness efforts Reforms, AfCFTA trai...
World Bank announces $137 million to boost West Africa digital economy Program expands broad...
ECOWAS is proposing a regional digital platform for passengers to file and track complaints online...
Seaturns launches 2 MW wave energy pilot in Mauritius Project tests grid-connected technology with potential expansion to 10 MW Initiative reflects...
(BIDC) - The ECOWAS Bank for Investment and Development (EBID), in partnership with ASKY Airlines and Plan International Togo, successfully hosted the...
SMEs drive up to 40% of GDP and most jobs but face regulatory and financial constraints Power shortages and limited access to finance remain major...
Rules set technical requirements and ensure fair competition in market Reform targets safer infrastructure and consumer protection in construction...
Event highlights growing role of diaspora entrepreneurs across multiple sectors Networks support trade, investment and SME...
Afreximbank launches Impact Stories season two highlighting trade-driven transformations Series features projects across Africa and Caribbean, from...