• Djezzy partners with 15 companies to develop digital services for students
• Initiative aims to increase demand for data and connected services
• Djezzy holds about 31% share of Algeria’s mobile telecom market
  

Algerian telecom operator Djezzy has expanded its Student Campuce programme through partnerships with 15 companies operating in sectors such as transport, catering, sports, entertainment and equipment, in a move aimed at strengthening its digital services ecosystem for students. The initiative is designed to connect mobile services with everyday activities, encouraging greater use of internet-based applications among young users.

Under the programme, students benefit from discounts on partner services as well as access to digital tools including telecommunications training programmes and a planned “Student Jobs” platform designed to connect students with employment opportunities and internships. The initiative builds on the Student Campuce offer launched in November 2025 in partnership with Algérie Poste, which provides a free SIM card with bonus data and a co-branded CCP payment card to facilitate access to financial and digital services.

By integrating digital services with lifestyle and employment opportunities, the programme seeks to stimulate higher mobile data consumption, a key revenue driver for telecom operators. Officials say data services have become the main growth segment in the sector as operators increasingly rely on internet usage, digital platforms and value-added services to expand revenues beyond traditional voice services.

The strategy comes amid strong competition in Algeria’s mobile telecommunications market, which is dominated by three operators: Mobilis, Djezzy and Ooredoo. According to telecom regulator data, Mobilis held around 43-44% of mobile subscribers in 2023, followed by Djezzy with about 30-31%, while Ooredoo accounted for roughly 25% of the market.

Overall demand for connectivity continues to expand. Algeria counted more than 51 million mobile subscriptions in 2023, representing a penetration rate of over 116%, reflecting the growing role of mobile internet in everyday economic activity and digital services.

By Cynthia Ebot Takang