• MTN Cameroon generated 9.87 billion rand (CFA321 billion) in revenue in the first nine months of 2025, up 20.4% year-on-year.

• The subsidiary improved its EBITDA margin by 4.9 percentage points to 44.2%.

• MTN Cameroon reached 12.77 million subscribers as of 30 September 2025.

MTN Cameroon continued its commercial momentum in 2025. The group reported that the Cameroonian unit generated 9.87 billion rand in revenue in the first nine months of the year, equivalent to about CFA321 billion. The figure rose 20.4% from the 8.19 billion rand (CFA268 billion) recorded a year earlier.

The report states: “MTN Cameroon’s service revenue benefits from rigorous commercial execution and sustained market leadership. The EBITDA margin improved by 4.9 percentage points to reach 44.2%, driven by strong revenue performance and targeted cost-efficiency initiatives.”

Some subsidiaries across the francophone region widened performance gaps. MTN Ghana, the group’s main growth engine, increased revenue by 35.9% to 24.98 billion rand, more than double Cameroon’s performance. Conversely, MTN Côte d’Ivoire posted modest growth of 2.9% to 7.39 billion rand, while MTN Benin declined sharply by 17.9% to 4.71 billion rand.

Against this mixed backdrop, the Cameroonian subsidiary distinguished itself through its consistency and operational resilience.

MTN Cameroon counted 12.77 million subscribers as of 30 September 2025. These results emerged in a competitive environment defined by a battle over service quality and an intensification of promotional activity. The double-digit revenue growth, combined with sustained customer acquisition, reinforces the subsidiary’s strong strategic positioning and its stable role as a performance pillar within the MTN Group.

The simultaneous expansion of revenue and EBITDA margin suggests a favourable revenue mix, including data, value-added services and network monetisation, along with firm cost discipline. Over the medium term, MTN Cameroon’s ability to maintain this balance—amid stronger competition and potential regulatory pressure—will be decisive for extending its growth trajectory.

This article was initially published in French by Malloum Amina (Business in Cameroun)

Adapted in English by Ange Jason Quenum