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Mitsubishi, Toyota Buy Options on Africa's Next Startups

Mitsubishi, Toyota Buy Options on Africa's Next Startups
Tuesday, 31 March 2026 12:23
  • A $147M Novastar Ventures fund backed by major Japanese firms offers co-investment rights into African startups to bridge the funding gap.
  • This strategic structure positions Tokyo’s corporate giants as potential acquirers, providing a vital exit path for regional entrepreneurs.
  • Japan’s deepening commitment to Africa comes at a critical time, as U.S. venture capital firms scale back their investments on the continent.

Mitsubishi Corp., Sumitomo Mitsui Banking Corp. and Toyota Ventures LLC joined a $147 million Africa-focused venture capital fund managed by Novastar Ventures, as reported by Bloomberg News on Tuesday, in the largest single fundraise by an Africa-focused VC firm backed predominantly by Japanese corporate capital.

The fund, Novastar Ventures Africa People and Planet Fund III, also counts SBI Holdings Inc., Mitsui O.S.K. Lines Ltd. and the Japan International Cooperation Agency among its limited partners, according to Steve Beck, a partner at Novastar. Other backers include British International Investment, Norfund, Swedfund, Proparco and COFIDES, Beck said in the Bloomberg interview. JICA had signed its $10 million commitment in August 2025 — marking its first investment as a limited partner in an African venture capital vehicle, according to a JICA press release — making Tuesday's announcement the second formal disclosure of Japanese institutional backing for the fund.

The structure of the deal goes beyond standard LP economics. The Japanese investors 'want access to knowledge and deal flow on the continent,' Beck told Bloomberg. 'We are also giving them co-investment rights into the companies.' Co-investment rights give limited partners the option to deploy additional capital directly into Novastar's portfolio companies alongside the fund — effectively purchasing a standing option on the continent's most promising startups before they reach international markets.

The closing marks a counter-cyclical bet by Tokyo at a moment when traditional venture capital has pulled back sharply from Africa. Africa-focused VC funds raised only $107 million across six final closes in 2025 — an 87% decline from the prior year and the first time since 2021 that no single fund exceeded $100 million, according to the Venture Capital in Africa report cited by Bloomberg. At the same time, more than 60 Japanese investors backed over 190 deals on the continent in 2025, spanning corporate venture arms, banks and public agencies, according to research firm Briter.

Corporate Strategy

The backing by large Japanese corporations reflects a domestic calculation. Japanese companies have accumulated significant cash reserves that need to be deployed in high-growth markets, and Africa's demographic trajectory — the continent's population is projected to reach 2.5 billion by 2050, according to UN estimates — offers a scale of consumer growth that Japan's own contracting market cannot provide. Sumitomo Mitsui Banking Corp. entered the fund through its Social Value Creation Investment Fund, a framework the bank established to co-develop new businesses with customers in markets aligned with five sustainability priorities, according to an SMBC press release published in August 2025.

Novastar, founded in 2014 and operating from Nairobi and Lagos, deploys its greentech thesis with a candid urgency. If companies only replicate the industrial strategy of the global north, 'we are all cooked,' Beck told Bloomberg. 'If we attach some of the planet-positive technologies to the rapid growth engine in Africa, there can be an acceleration into the new economy.' The fund has backed electric bus company BasiGo, Greenwheels — which manages the fleet for Uber's two-wheeler electric vehicle operations in Kenya — and ARC Ride, which operates battery-swapping infrastructure for e-mobility, Beck said. It also invested in Egypt's Breadfast, which raised $50 million in early 2026, and Nigerian online food company Chowdeck, which is electrifying its fleet.

The co-investment rights embedded in Fund III represent a structural innovation in Africa's exit landscape. The continent's venture pipeline has expanded at the seed level while narrowing at the top: none of the 35 startups that raised Series B rounds between 2023 and 2024 had progressed to Series C by end-2025, according to data published in February 2026 by ESI Africa citing AVCA figures. Japanese corporates, as potential strategic acquirers with deep pockets and long investment horizons, could provide the exit pathway that Europe and US-based investors have so far been unable to deliver.

The geographic footprint of the new fund extends Novastar's reach into South Africa, Beck said — a market the firm had not previously targeted. That expansion coincides with a broader concentration of capital in the continent's most established ecosystems: Egypt attracted the most funding of any country in Q1 2026 at $190 million, followed by South Africa at $157 million, according to data from the Condia funding tracker published this week.

The signal to watch is whether co-investment rights translate into an acquisition. The first Japanese corporate purchase of an Africa-backed startup from a Fund III portfolio company would establish a precedent that the continent can produce exits at industrial scale — and would likely trigger a significant expansion of Japanese institutional capital into African venture beyond what any single fund close has so far signaled.

Idriss Linge

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