• Tesla launches Moroccan unit with scope to sell cars, electricity, and solar tech

• Company authorized to install charging stations, solar panels, and batteries

• Morocco seen as base for Tesla’s energy and mobility expansion in Africa

Tesla has launched its Moroccan subsidiary with ambitions that extend well beyond vehicle imports. The U.S. automaker plans to install charging stations, solar panels, and stationary batteries, and has also received approval to sell electricity directly—marking a major step in Morocco’s energy transition.

On Tuesday, 27 May, Tesla officially established its local entity, signaling a strategy that goes beyond car sales. The company aims to become a full energy player in Morocco by developing infrastructure tied to electricity, renewables, and energy storage.

The subsidiary is authorized to import, sell, and repair vehicles, as well as to install energy equipment. It is also permitted to operate as a direct electricity supplier. This setup allows Tesla to deploy integrated systems—such as solar-powered charging stations with local battery storage—across multiple cities.

Tesla may also benefit from Morocco’s phosphate reserves, a key material in some battery technologies, and from the country’s mature automotive sector, which could ease market entry.

With this broader positioning, Tesla could contribute to the growth of decentralized energy generation and help expand solar charging infrastructure. Morocco, with its strong renewables sector, could serve as a launchpad for Tesla’s operations across Africa.

In 2024, clean sources accounted for 38% of Morocco’s electricity production. The country aims to raise this to 52% by 2030 and is home to one of the world’s largest solar complexes, located in Ouarzazate.