• A funding round secured despite a global slowdown in venture capital
• Expansion into Saudi Arabia positions the company within one of the world’s fastest-growing digital economies
• Platform targets major e-commerce bottlenecks by integrating logistics, cross-border trade, sales channels, and financing

Egypt-based e-commerce infrastructure startup Flextock has secured $12.6 million in Series A funding to expand its merchant growth platform across Egypt and into Saudi Arabia, aiming to help online sellers manage warehousing, delivery, cross-border trade, sales channels, and financing through a single system. The round was led by TLcom Capital with participation from Conjunction Capital, Capria Ventures, Access Bridge Ventures, Foundation Ventures, B&Y Venture Partners, JIMCO, Alter Global, and MSA Capital, the company announced on February 17, 2026.

The new capital will be used to deepen Flextock’s integrated technology and scale operational infrastructure in both markets, positioning the company to support merchants seeking regional expansion amid growing e-commerce demand. By entering Saudi Arabia, the Middle East’s largest consumer market, Flextock is targeting a strategic hub where governments are investing heavily in digital trade and logistics as part of Saudi Vision 2030.

Founded to address fragmentation in emerging-market e-commerce, Flextock as a commerce-enablement platform, infrastructure that powers online stores behind the scenes. Its system combines fulfillment, shipping aggregation, cross-border trade support, marketplace access, and embedded financing, allowing merchants to scale without building costly logistics networks.

The company co-founder and CEO Mohamed Mossaad said merchants in emerging markets struggle with disconnected services across logistics, payments, and capital access, which slows growth. Flextock’s platform, he noted, is designed as a unified operating system that removes those bottlenecks.

Local reporting highlights that the Saudi expansion also underscores rising economic integration between North Africa and the Gulf, where capital-rich markets are seeking technology solutions and entrepreneurial talent from across the region.

Flextock’s product suite includes core fulfillment and inventory management, last-mile delivery aggregation, cross-border trade services, marketplace integration, and data-driven merchant financing, tools designed to help businesses grow sales without heavy upfront investment.

By Cynthia Ebot Takang