• Algeria aims to export $480 million in electrical equipment to West African markets over three years.
• The initiative involves a public-private partnership between Algeria's GISB Electric and Senegal/Ivory Coast distributor SOGELUX.
• This deal includes $300 million in equipment exports to ECOWAS nations and a $180 million investment in the Senegalese and Ivorian electrical industries.

Algeria's electronic sector is undergoing a significant transformation. The country, through a public-private partnership, seeks to strengthen its diversification and integrate further into the African market.

Algeria plans to export $480 million in electrical equipment to West African markets over a three-year period.

This initiative stems from an agreement signed on September 7, 2025, during the Intra-African Trade Fair (IATF 2025). Algerian industrial group GISB Electric, a specialist in electrical equipment manufacturing, and SOGELUX Group, a distributor operating in Senegal and Côte d’Ivoire, finalized the deal.

High-ranking officials witnessed the public-private partnership agreement. Omar Rekkache, Director General of the Algerian Agency for Investment Promotion (AAPI), Ayman El-Zoghbi, Afreximbank's Director of Trade, Investment, and Financial Cooperation, and Ali Oumellal, a representative from the Algerian Economic Renewal Council (CREA), attended the signing.

The agreement allocates $300 million for electrical equipment exports to the Economic Community of West African States (ECOWAS) markets over three years. Additionally, the accord includes a $180 million investment in the electrical industry sectors of Senegal and Côte d’Ivoire.

This signing occurs as Algeria's electronic sector evolves. It transitions from a near-total reliance on equipment imports to a dynamic of local production and export.

In July 2025, the Ministry of Industry launched the development of specifications. These guidelines aim to regulate and structure industrial activities in the electronics and home appliance sectors. The objective is to enhance the competitiveness of Algerian products both domestically and across African markets.

During the same month, Algeria dispatched 45 trucks carrying electronic and home appliance products from the Condor industrial complex in Bordj Bou Arreridj. Each shipment, valued at $2 million, went to Egypt, Tunisia, Jordan, Libya, and Mauritania. This operation demonstrates the sector's increasing export capabilities.

The Algerian group INATEL also signed a contract to export 2 million electronic payment terminals (EPT) to Nigeria. This $300 million deal, forged with its Chinese partner Fujian Morefun Electronic Technology, also took place at IATF 2025.

This article was initially published in French by Lydie Mobio

Adapted in English by Ange Jason Quenum

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