• Temple Tree Hospitality project to inject $200 million into resort expansion and infrastructure

• Direct flights from London and Manchester improve international accessibility

• Growing private sector and skills development strengthen tourism value chain

The Gambia is stepping up efforts to expand its tourism industry, a sector that contributes roughly 20% to national GDP and supports tens of thousands of jobs, through new investment, improved air connectivity and workforce development initiatives.

The $200 million Temple Tree Hospitality Development project, announced by President Adama Barrow early February 2026, aims to expand resort capacity, modernize tourism infrastructure and stimulate employment across the hospitality sector. Authorities say the initiative could generate more than 1,500 direct jobs and several thousand indirect positions while strengthening the country’s tourism offering. The investment forms part of the government’s broader strategy to position the country as a competitive destination in West Africa.

Improved air connectivity is expected to support the sector’s expansion. New direct routes linking the United Kingdom and Banjul, including flights from London Gatwick and Manchester, are expected to shorten travel times and facilitate access for European visitors, one of the country’s main tourism markets. Increased connectivity is also expected to support growth in tourist arrivals and tourism receipts.

Private operators are also expanding their presence as demand recovers following the pandemic period. Tour operators such as Rainbow Tours are increasing charter capacity to the country, while institutions including the Gambia Hotel School are training hospitality workers to improve service standards and industry capacity. According to the Ministry of Tourism, strengthening human capital remains essential to sustaining growth in the sector.

Alongside infrastructure investment, the country continues to leverage its natural and cultural assets to support tourism activity. Attractions include coastal resorts, wildlife areas and heritage sites such as Kunta Kinteh Island, which draw international visitors each year. Tourism officials say diversifying experiences, including nature and river-based tourism, is part of efforts to increase visitor spending and length of stay.

Tourist arrivals have been gradually recovering, with more than 220,000 visitors recorded in recent years, approaching pre-pandemic levels. With rising investment, improved accessibility and private-sector participation, authorities expect the tourism sector to strengthen its role as a major source of employment, foreign exchange and economic growth in the country.

By Cynthia Ebot Takang